“Don’t worry in case you do not have a signature style yet. This is something that includes experience so don’t rush this fun experimental phase…”You can select our Write for us Jewellery section in case you’re seeking out a visitor running a blog platform that will help you write a blog on Jewellery.
1. Know Your Product & Find Your Signature Style
The first aspect to not forget for any jeweller is the product.
This is frequently our favourite issue as we all like to make! If you are simply starting out then my notion is to make what you want, learn distinctive jewellery making strategies and commonly have a laugh! This is the way you find your own signature fashion.
Signature fashion means that when I look at your jewellery, your collections are cohesive and there is an identifiable fashion in your jewellery. Eventually, someone looking at your work ought to robotically realise that it’s far made with the aid of you. But do not worry in case you don’t have a signature style yet. This is something that includes experience so don’t rush this laugh experimental section.
When you start to hone in on a signature fashion, look significantly at your paintings and test that it has enchantment for your best client.
2. Understand Your Customer
Everything you do in a commercial enterprise is in your patronage so it is right to have a clean concept of who they’re at the front of your mind. If you sell at festivals and markets this may be clean for you, you probably already know the type of individual who is attracted to your work. If you are just starting out and are unsure, consider it’s far you!
When you’re taking into account your patron, consider their gender identity, age, employment status, where they stay and so on. The extra unique you’re right here the more you could make sure that while you are sharing something on Instagram or are writing a product description, you’re writing in particular for and to them.
Remember to ask yourself what your client will suppose and need earlier than making any business choices.
3. Marketing & Utilise Your Network
Marketing can sound like a horrifying word however it just approaches getting the phrase out. The first 100 income in any jeweller’s business comes from your network. If you promote to 10 pals and family individuals and that they every tell 10 interested pals – this is one hundred ten sales. And as soon as you’ve got those sales you will be capable of getting evaluations and momentum at the back of your business.
So don’t start off seeking to attract strangers in your paintings, start with those who recognise you.
Pick a social media channel in which your customers are probable to be – Facebook, Instagram or TikTok are the huge three for jewellers right now – and start sharing on there.
Consistency is key so committing to sharing once per week is higher than sporadic posting. Social media is all about video right now so you get greater attention in case you proportion video. My thought is to share one video every week for your social media (as a minimum). And it should not be lengthy – 7 seconds of video is enough.