After setting up your online store using Shopify, you might have realized that bringing traffic to your store is not an easy feat. Building a constant source of income takes time and a lot of effort that, as someone trying to run a business, you might not be able to invest.
That is why Shopify SEO services are so important both for those who are just starting, and those who know their store could use the traffic boost that comes with climbing to the top of Google search results.
Here are 4 Shopify SEO services your business needs right now:
eCommerce SEO Audit
If you don’t know where you are standing, it is difficult to point your business in any direction. SEO. or search engine optimization is based on hard data that allows digital marketers to understand how your competitors have been able to outperform you, and what internal or on-page factors need to be addressed in order to improve your website´s overall performance.
An SEO audit also reveals new opportunities you might be missing on. Maybe you need to change your keyword strategy and target lower volume keywords that yield higher conversion rates.
Technical Shopify SEO Services
The advantage of building a Shopify online store is that the platform makes it very easy to start selling your products right away without the need to write a single line of code. However, if you want your website to become a high-performance selling machine, you need to roll up your sleeves and go elbow-deep into coding. Your website and URL structures must be organized logically, your images must be optimized, and the whole site must be responsive to make sure users have an incredible user experience no matter where they access it from.
Social Media Management
If you want your content to be shared by thousands of engaged users, or just want to increase your ad click-through rates, you need social media management services. An expert eCommerce SEO Agency will be able to offer a two-pronged approach for building social media clout. In order to reach audiences who are already interested in your product, you need to create a business persona and design ads that are interesting for very specific audiences. Combine that PPC strategy with social media posts specifically designed to boost your brand´s online presence, effectively engaging your audience and moving them down their customer journey, bolstering the effects of your SEO strategy.
After you find out who your audience is, your eCommerce business needs to create a constant stream of relevant content through various marketing channels for maximum impact. The content you put on your website must be powerful enough to attract users. Google favors websites that are helpful to its users and answer questions directly. If you develop a constant stream of fresh and relevant content, the chances of having your page on top of searches will drastically increase.
You might have realized that Shopify is not as powerful as other platforms when it comes to content. However, expert Shopify SEO Services, like those offered by 1DigitalⓇ Agency, can put in place a content management system that allows you to leverage the power of content marketing. You will no longer be limited to website content and product descriptions but will be able to tap into the unlimited potential of a well-thought-out content strategy for your brand.
Only professional eCommerce marketers can provide these vital services so you can direct all your efforts to grow your business. Visit 1DigitalⓇ Agency today and learn more about our Shopify SEO services and how they can help your business experience long-term growth.