Are your blog posts are not converting as much traffic as you want? If you want to know the secrets of how to write blog posts that convert much organic traffic to your posts. Then here we have to share 5 amazing tips that help you to write health care blog posts and grab the user’s attention.
Most of the users have usually faced the problem that people visit their blog and leave it without reading it all the way. And one of the worst parts about it is that a larger percentage of people who see your blog post on social media platforms never use to click on it.
Here the question arises how you can do it? Well, you need to make sure that your content marketing efforts don’t go to waste. Thus, it means you only have 4-5 seconds to convince them to click and actually read your blog posts.
Follow these 8 tips and it will help in converting more visitors to your blog posts:
1: Identify your audience: When you sit down to write a blog, firstly you need to think about who your primary audience is. You need to think about whether you are writing for the general public, doctor or decision-makers, etc. While identifying whom you want to reach can help in several elements of your blog. First, you need to figure out how much knowledge you have about the subject you are going to write about. Suppose, if you are writing a blog-post about medical training then you need to search for all the medical institutions, centers that give the best medical training and facilities to providers. You can’t make any assumptions about it.
- To determine your audience look at the three following things:
- Discuss what your customer base consists of.
- Identify which services are more popular and suited for your facility.
- Discuss the outcomes you want from blogging.
2: Hook your readers: As such, there are lots of blogs that are present on the internet today. But for standing in the crowd you need to hook your readers from the very first line. If you can capture your reader’s interest in the first few seconds then there is a much better chance they will read all the content to the end. You can write still good content and engage the user with your written blog. One of the most effective tools for hooking up your audience is to make a proactive statement at the very beginning of the content.
3: Add Sub-headings and make users attract: You can write good content, an engaging blog with the right content marketing skills. Also, it is important to avoid starting off a blog and read an interesting report that makes the customer think to visit your posts. In this way, the customer will also get engaged in the same way you did. The next quick tip to write a great health care blog is to make use of shorter paragraphs. It will help the readers to work in their way through your post.
4: Make use of Bullet points: People try to read the blog quickly as they have started reading it. It means you need to make sure that you highlight only the best information. It means they can quickly see their post in the worth given time. Aside from the sub-headings, the bullet list should also be perfect because they are easy to read.
Here are been defined some tips of how to use bullet points that people actually read:
- Express all the clear benefits. You need to think of bullets as mini-headlines.
- Keep your bullets symmetrical means it should be holding 1-2 lines each.
- Try to avoid all the bullet clutter. There is no need to write paragraphs in bullets.
- You need to remember that bullets are not sentences. They are just like the headlines.
5: Add images in the content: You will be glad to know that the human brain posses visual content which is a lot faster than text-based content. Therefore, you need to add captivating images that boost your engagement. You can make use of images while writing the content and it also adds engagement to your blog posts.
6: Optimize for SEO: In this blogging world, SEO might be quite tricky. On the other hand, you should never put SEO over your user’s experience. In short, your main goal should be how to find a balance in SEO marketing tactics. If you want to maximize your SEO ranking then there is a need to optimize your blog posts for SEO ranking factors.
Take a look below at some of the following points:
- Add the proper meta-title.
- Add proper meta-descriptions.
- Optimized well the focus keywords.
- Use keyword-related variation.
- Add the alt-text to your images.
- Embed all the internal links to your other content.
7: Encourage Interaction: The best benefit for the blog as well as users is the level of interaction you have made with your customers. There is a need that you want your readers to feel that they contain voice. It also helps in learning more about your patience. So, use it to learn more about the reader’s attitude. Moreover, it also provides the future content that should be included in the posts. While writing a blog post it should be valuable and your audience can absorb the content in different ways. Either it is featured podcasts or some informative graphics. Remember that most of the readers will appreciate the twist in content.
8: Host a Reader: It’s better to add a feature on your blog rather than your readers. Therefore, you should invite your reader to share a personal story about your blog posts. While bringing the human element in your blog has become vital. Also, the readers will appreciate the genuine aspect of your writing.
Final thought: All the mentioned above 8 points helps in keeping you informed that how you can make a great health care blog. Breathing some life into your content you can keep your blog vital for your readership.
Note: Read in our next blog how you can craft compelling copywriting.