Search Engine Optimization is the process of growing the quantity and quality of website traffic. It enhances the visibility of a website or web page to users. SEO is an excellent way to organically drive traffic to your website.
The importance of SEO is undeniable when it comes to the optimization of a website. Organic traffic means the content you put on your website today will drive traffic tomorrow, next month, next year, and probably even several years from now. That’s why it’s worth the effort.
Here are a few things to consider for driving organic traffic to your website:
1: Optimize title and headings: First and foremost, you need to make sure that your pages are targeting the right keywords. The title tag contains the most weight in Search Engine Optimization. So you need to make sure that your keyword is there. The closer the keyword is in the beginning, the better it will be. You need to add the keywords to your headings as well. The heading tag H1 is the most important heading and is appearing on the first page.
2: Prioritize page in Website Navigation: Navigation is the most essential element on the website. It is the first thing that links to your other pages. Usually, it is present at the top of the page and gives the links a lot of weight. For example, the pages are optimized for the important keywords and are linked to the right from the navigation menu. These links are found on every website and make the pages look important.
3: Add Breadcrumbs: Adding breadcrumbs can be very beneficial for websites especially for e-commerce. They can create structure within your site. It links the products from category pages and that pages send some equity to product pages. Thus, it makes them stronger overall.
4: Implement Traffic:The term tracking is extremely important. If you don’t track your website ranking then you cannot spot issues on your website. While not monitoring your organic search traffic you cannot know about the progress. You can make use of Google Search Console and Google Analytics to monitor your traffic ranking & issues in your pages.
5: Install SSL Certificate:SSL has become a ranking factor since the year 2014. Because of security purposes, it has been installed. Nowadays, cybercrime has been rising constantly. There is n number of people who share sensitive data on the web. Therefore, it becomes necessary to install an SSL certificate. Installing it is pretty easier. Sometimes the hosting provider helps you in dealing with this situation.
6: Interlink pages with keyword Anchor text:Interlinking is the most effective SEO Technique. You can use interlinking to important pages by using anchor texts. Whenever you add new content, you need to make sure that you link it to the other relevant pages within your website.