White hat SEO refers to SEO strategies whose aim is to build a quality website over the long term. It mainly focuses on the website’s audience. These techniques include high-quality website content and provide backlinks to other relevant content on the site. The white hat SEO is also known as Ethical SEO. However, it is also considered as a good half of SEO and ranks your businesses on top of search engine result pages.
Generally, white hat SEO is the opposite of Black Hat SEO. It helps in improving your search rankings on SERPS. It maintains the integrity of your website. On the other hand, it uses organic techniques and demands quality in a site. The numerous factors need to be taken into consideration and optimized such as:
• Written content
• Images and video
• Meta information
• Site architecture
• Site performance
Some most important white hat SEO techniques are listed below:
1: Keyword Research: Keyword Research is a process by which you can discover new words and phrases. Most of the people usually include the new keywords in their questions. It is the first step in implementing SEO. The SEO practices revolve around the keyword research. When researching keywords you should need to pick those who contain high search volume. There are two ways for researching a keyword-one is by using Keyword Research tools and the other way is through Diggings.
2: Write Engaging Content: It may not become up with surprise, but search engines prefer those websites and pages that are more engaging. Therefore, writing engaging content directly falls under white label SEO techniques. When people come to Google with their questions, they search for the relevant answers. While finding the answers is not only the solution the content should be easy to understand, specific, and relevant too.
3: Use Keyword Rich Title: You need to pay attention to both the users and crawlers while deciding the page title. The title tells what your content is about. So, it should be more focusing, eye-catchy, and offers some value to the users. The title is also important to the bots. Therefore, there is a need to optimize your titles.
As per the reports, it is the 2nd most important SEO factor after the content. Usually, there are 3 title tags that you need to focus on-H1, H2, H3 tag. The H1 Tag is the main title of your content. H2 is the sub-heading of the H1 tag and H3 is the sub-heading of H2 tags.
4: Use AMP: The term “AMP” stands for “Accelerated Mobile Pages”. It is an open-source project. It allows the publishers to quickly load their websites on mobile. Most of the websites can be loaded at a decent speed on the desktop. But when it comes to open sites on mobiles the job is not so tough.