Vehicles have become a great space for advertising. With so many cabs running on the roads and an increasing number of car rental services, the process of advertising has become more convenient. But there are a few things that relate to the design elements of the car stickers. These are important to determine whether the decals will stand out in the crowd or whether people won’t notice them.
Choosing pleasant colors
One of the foremost things that the designer so the decals works on is the color combination. You should prefer the use of the colors that designate the brand or the colors that are present on the logo of your company.
- Ideally, there shouldn’t be more than three colors o the sticker.
- As your goal is to increase the brand visibility with the colors, your mindset should be on drawing the attention of maximum people. If the colors you choose are bright yet pleasing to the eyesight, you can surely turn maximum heads.
Using the dark-colored text and a light color for the background is also a feasible option. But you should maintain consistency by using the brand colors present on the different promotional tools of the same company like posters and brochures or banners.
A catchy slogan
The creativity of the designers preparing the car stickers will play a significant role in the branding. Having the ideal business slogan is necessary to generate interest among prospective clients.
- Experienced designers will keep the slogan short and simple on the car decals. Figure out the unique selling point of your company. That should be prominent through the small message in the form of the slogan.
Catchy taglines will always make the brand more popular in the market.
Do it the humorous way
You will notice that every decal designer with a good reputation tries to incorporate some kind of funny element either in the artwork or in the tagline. People are too busy with their professional and personal lives. A funny slogan gives them something to smile about instead of thinking further.
Positive emotions always manage to draw the positive vibes of the viewers. But as it is not possible to censor the car stickers, the decal design should be family-friendly.
Whether the image or the design, anything on the car sticker should possess high resolution. Make sure that the image has at least 300 pixels per inch to ensure that the ultimate print quality will be impeccable. It will be useless to use a distorted image on the sticker that will only send out the message that the company does not bother about quality.
Create the right impression
What a person perceives about your brand depends mostly on what you show through the sticker. If you are able to establish the brand as a good one with high-quality artwork and legible writing, people can actually believe that you are a trustworthy company with the ability to produce something worth it for the people. Inducing the feeling of trust is the greatest piece of work.