Meeting the Challenge of Disruptive Change

Meeting the Challenge of Disruptive Change

These are scary times for directors of big companies. Indeed, before the Internet and globalization, their track record for dealing with major, disruptive change wasn’t good. 

For example, out of hundreds of department stores, only one — Dayton Hudson — came out as a leader in reduction merchandising. Not one of the minicomputer companies succeeded in the particular computer business.  

It’s not that directors in big companies can’t see disruptive changes coming. Generally, they can. Nor do they warrant the resources to confront them. Click on the category business write for us to know more. Or else mail your questions at You can also submit guest posts in the mentioned category.

Most big companies have talented directors and specialists, strong product portfolios, first-rate technological know-how, and deep pockets. 

One of the hallmarks of a great director is the capability to identify the right person for the right job and to train workers to succeed at the jobs they’re given. 

But unfortunately, most directors assume that if each person working on a design is well matched to the job, then the association in which they work will be too. Frequently, that isn’t the case.  

Where Capabilities Are Found 

Our exploration suggests that three factors affect what an association can and cannot do: its resources, its processes, and its values. 

1. Resources: 

The place most directors look for the answer is in their resources — both the tangible ones like people, equipment, technologies, and cash, and the less tangible ones like product designs, information, brands, and connections with suppliers, distributors, and guests. 

Without mistrustfulness, access to abundant, high-quality resources increases an association’s chances of managing change. But resource analysis does come close to telling the whole story. 

2. Processing. 

Another factor that affects a company can and may not be its processes. By processes, we mean the patterns of commerce, collaboration, communication, and decision making that workers use to transfigure resources into products and services of lesser worth. 

3. Values

The third factor that affects what an association can and cannot do is its values.

We define an association’s values as the norms by which workers set precedences that enable them to judge. 

Whether an order is seductive or unattractive, whether a client is more important or less important, whether an idea for a new product is attractive or frontier, and so on. 

Prioritization opinions are made by workers at every level.  

The larger and more complex a company becomes, the more important it’s for elderly managers to train workers throughout the association to make independent opinions about priorities that are harmful to the strategic direction and business model of your company.

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