Your visitor’s first contact with your company is often the hero message. This allows you to build a relationship with them.
A hero message is one- to two-sentence text that conveys the purpose and culture of your business. This statement is usually located at the top of your website homepage. This statement is used to grab attention quickly and clearly and communicate your mission.
You can refer to a hero message as a welcome message, homepage message, or a message. It doesn’t matter what it is called; it will likely be the first impression a visitor has about your brand.
To grab users’ attention, the hero message must also be compelling. This will attract them to your site.
This is key to generating new leads and acquiring new customers. It will also increase awareness and admission.
A website homepage template can be designed to display a hero message. Your website should convert visitors to customers. A good design will help you make your hero message stand out visually.
A strong hero message can be written in the same way as a compelling headline or strong call to action. Clear, concise, clear expectations should be set, and action-oriented language used.
How to Write a Hero Message
There are some elements you should keep in mind when writing a hero message.
Your brand and purpose should be included in your hero message. You can also have your goal and why potential customers should care about your brand.
Your brand’s who and what should be included in your hero message.
You can add supporting elements to your hero message if you have more space. Supporting elements could consist of a product or call to action. They can also establish credibility.
Your who, what, or why should not be lost in the hero message. Instead of wasting time with buzzwords and false promises, focus on communicating the key components. Encourage your visitor to keep going down the funnel but not lose sight of the essentials.
After you have written your hero message, you will need to think about the design elements. What imagery will you use next to or behind your hero message? Which font will you choose? When creating your brand’s hero message, there are many factors to consider.
What is a Hero Image?
A hero image, or main graphic, is the one that appears at the top or bottom of any webpage or email. The hero image’s purpose is to draw people in and tell them about your website and the content. You can choose a high-quality graphic or photograph to represent the overall theme of your page.
Websites like WordPress, Twitter, and Facebook all implemented featured images on their top pages. Websites selling retail products shifted from listing category pages as their homepage content to a more flashy gateway to the actual content. The image of the marvel that is a Hero was created.
Why would you want to use a hero image on your website?
Conversion Xl reminds users that it takes only 50 milliseconds to form an opinion on a website. Your website should be clear, simple to read and fun. Your website can be made more relatable by using a hero image.
Large and large images catch the attention of users as soon as they land on a page. These images allow users to quickly identify the brand’s unique selling point (USP) and form opinions about it.
Many web designers create hero images by using photos of real people. According to Webflow, this helps web designers personify users and allows users to relate to the brand.
Some designers use animated hero images, which can be used as videos, sliders, or carousels, to personalize the user’s experience. This draws users in from the moment they land on the site’s homepage and gives the experience a more personalized feel.
It is easy to see why hero images websites are so popular. Next, we’ll take a look at some of our favourite hero images as well as interactive headers.
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