The term Spam Score has been developed by both the SEO data & company Moz. It is used to measure website quality. Usually, it tells the spammy score of any given website as per the spam flags. These flags live in between the range of 0-17.
If the spam score is 17 of any website, then it signifies Google to blacklist the domain and it can never be seen in search results. But if the spam score falls in 1-4 categories then there is no harm to it. One thing that you need to take care of most is that the spam score can be dangerous in the upcoming time. So, you need to be careful about the website quality.
On the other hand, if the blog spam score lies in between 7-8 then there is a need to change the domain. Moreover, you need to think wisely and deeply about the mistakes that are going on repeatedly. Think about the SEO strategies of how to make unique and excessive changes in it.
Here is something that you might know about spam:
Well, today almost every website contains at-least one single spam. But Google doesn’t need to declare them as spam. No wonder that spam score is accumulative. What it means that more the spam flag of your subdomain has higher it will seem like spam in the eyes of Google.
Take a look below and compare the side-by-side number of spam flags:
As you can look at the above picture, the probability of spam score is being defined in three main colors and that is:
What causes Spam Score?
Take a look at the following steps of Spam Score and determine what causes the sub-domain to be spam.
Let’s define in brief the causes of Spam Score:
1: Low Moz rank Score: Both the Moz rank and Moz score are the two refined metrics to determine the honesty and popularity of a website. Suppose if the site contains significantly less Moz trust in comparison with the Moz rank score then there is a chance to get spam. What causes spam scores the most is the number of incoming links and low-quality links. It generally means that there aren’t present any trustworthy backlinks on the website.
2: Minimum site links: By minimum site, links mean a larger number of pages are been present in the site but with just a few links. The website with minimum links shows that they contain a higher tendency to get spam. Thus, it simply shows that the website doesn’t contain quality and there is not present valuable content that can be linked by it.For instance, if the link diversity of any respective website is low then the spam score rate gets increased. Therefore, for reducing the spam score, there is a need to enhance the referring domain links.
3: High-ratio of Anchor Text: The website that occurs the link portfolios has a tendency to get a high number of links with anchor text. Thus, if the site contains a high-number of anchor text links, then it indicates that the site is spam. The time when you start creating the backlinks then you should be more cautious of anchor text. If you start noticing that you are getting more links with the name of your website or blog then it provide a bad impact on your SEO. The formation of excessive links generates the spam score more rapidly. To overcome this situation, there is a need to create more and more backlinks for anchor text only.
4: Less amount of content: As per the Google algorithm, it always scans the websites that contain poor quality content. Thus, it started given penalties. Suppose if a blog that are been shared with minimum content or words Google spam them. Such content is known as Low-quality content. Due to this reason, the content spam score got high.
5: Watch Domain Name length: The sites having long domain name length are the indication of being spam. Let’s take an example of it. Suppose a site having the domain name like “Get cheap railway tickets.getrailwaytickets.com” would be generally considered a wrong attempt of stuffing the keyword like this. It’s extremely a high-spamming practice.
6: External links in Navigation: These can be defined as a site that contains a significant number of external links. It can be placed within the site’s navigation structure like sidebars and footers. The website that incorporates this harmful practice is almost considered as spam. You should ensure that using too many links to any other website may not get add anywhere in the started place of the website. So, these factors cause the website spam score high.
7: Consider Follow and No-Follow links: Mainly there are two types of referring links- Follow Link (It directly influences the organic search rankings) and No-follow (Those which don’t influence search rankings). For creating a natural and healthy backlink it’s essential that your profile should contain a combination of both. Moz attributes a spam score and has a direct impact on the follow and no-follow link.
8: No information: Google puts a lot of weight on answerability. Therefore, the websites that don’t contain any contact information can generate a spam score. In other terms, the website that lacks on giving its contact details are quite shady and are also not trusted by Moz. Out of all the spam score flags, it is one of the easiest ones to get rid of. All you just need to ensure that your website contains a link and has a contact page on its main home page. Specifically, it should be either in the footer or header for increasing its visibility.
How to reduce spam score?
High spam score means that the website has a lot of spam links or low quality links which will in turn lead to website being blacklisted by Google. If you really want to improve your search engine presence, then you should work towards reducing the spam score of your website.
So, how do I fix spam score?
Here are the steps that you can follow to reduce the spam score of your website:
- Avoid creating backlinks on low-quality, spam websites.
- Do not use spam words and phrases in your content.
- Avoid keyword stuffing.
- Use a professional email address in your content.
- Do not use large images. Also, the image names should be short.
These are the steps to reduce spam score of a domain.